Wednesday, June 29, 2011

Save The Retro Action Heroes!

Just found out Mattel is killing off the Retro Action Superheroes lineup due to poor sales. How any company can complain about poor sales when you can never find the product is beyond me. Someone is putting together a petition you can sign to try and salvage the line or at least make it available on as a subscription service like they do for Masters of the Universe toys. I'd gladly sign up for that subscription myself. is a weird place anyway though. They complain about how no one buys their stuff enough to keep a line going, but almost every single DC product they put up sells out within minutes of release! You can never find a single DCU product on their website (everything says "Sold Out" except the newest Stewart Green Lantern Retro). If everything you make sells out, how can you complain that you have no sales? It's crazy! They even had a special DCU sale this past Monday morning to help clear up inventory, and those sold out within minutes! Again, if you're selling out then you're either not making enough or what you're making is selling better than you expected!

They even released a special 4 part Green Lantern series set to coincide with the movie. Sinestro and Guy Gardner sold out within hours of their release. John Stewart's GL hasn't fared as well and is still available, with Kyle Rayner's GL due to come out in a few days to complete the set. 

At $20 a pop, these Retro figures were incredibly expensive for what they were. The figures seldom stood on their own due to flimsy construction on the legs--but I still bought all of them and would gladly buy the next sets coming out just due to the nostalgia factor. The problem was you could never find them in stores!

Anyway, please take a moment to sign the petition to keep this line alive, even if only from the website or--preferably--through a subscription-based service that promises everyone who wants one can get one. It's kept the MOTU line going for years now, so there's no reason it wouldn't work for us. Even if you don't collect the line, please sign it for a fellow collector...please!


Bubbashelby said...

Expensive, shitty QC and poor distribution. But, you know, it's our fault that it didn't sell well.

Mattel will never cease to amaze me.

Brian Reaves said...

I agree, Bubbashelby. But on the flip side, at least we had them for a while. I loved the whole retro feel, even if they weren't up to the quality of the originals. Better than nothing, I guess.

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